<h1><strong>Senior Global Product Marketing Role | Online Entertainment Platform</strong></h1> <ul></ul> <h1>Requirements : 10+ years of Product Marketing experience and 5+ years in a senior Product Marketing leadership role</h1> <p>We are recruiting on behalf of an international company in the online entertainment sector.</p> <p>This is a senior, fully remote role for an experienced Product Marketing leader who can own positioning, messaging and go-to-market strategy across a complex digital product portfolio.</p> <p>The company is based in Bulgaria, but the role can be performed remotely from selected European countries.</p> <h2><strong>Key Information</strong></h2> <p><strong>Role:</strong> Head of Product Marketing<br> <strong>Work model:</strong> Fully remote<br> <strong>Start date:</strong> ASAP<br> <strong>Language:</strong> English C1 minimum<br> <strong>Compensation:</strong> from 50,000€ gross/year, depending on seniority, location and contract model</p> <h2><strong>Eligible Countries</strong></h2> <h3><strong>Full-time employment possible from:</strong></h3> <ul><li>Romania</li><li>Bulgaria</li><li>Gibraltar</li><li>Malta</li><li>Serbia</li><li>Latvia</li></ul> <h3><strong>Contract / service agreement possible from:</strong></h3> <ul><li>Belgium</li><li>Ireland</li><li>Luxembourg</li><li>Netherlands</li><li>Denmark</li><li>Finland</li><li>Sweden</li><li>Estonia</li><li>Lithuania</li><li>Czechia</li><li>Hungary</li><li>Poland</li><li>Slovakia</li><li>Slovenia</li><li>Croatia</li><li>Cyprus</li><li>Greece</li></ul> <p>Applications from candidates based outside these countries cannot be considered.</p> <h2><strong>Selection Criteria</strong></h2> <p>Applications will only be considered from candidates who meet the following criteria.</p> <h3><strong>Mandatory</strong></h3> <ul><li>10+ years of Product Marketing experience</li><li>5+ years in a senior Product Marketing leadership role</li><li>Previous title such as Head of Product Marketing, Director of Product Marketing, VP Product Marketing or equivalent</li><li>Strong experience in online entertainment, digital entertainment platforms, interactive digital products, or closely related industries</li><li>Proven ownership of international go-to-market strategy</li><li>Experience launching products across multiple countries or markets</li><li>Strong understanding of product positioning, messaging and commercial growth</li><li>Experience working closely with Product, Commercial, Brand and Operations teams</li><li>Experience leading or mentoring a Product Marketing team</li><li>Fluent English, C1 minimum</li><li>Based in one of the eligible countries listed above</li></ul> <h3><strong>Strong Advantage</strong></h3> <ul><li>Experience in highly competitive digital product environments</li><li>Experience with acquisition, retention, engagement and monetization strategies</li><li>Experience managing distributed or multicultural teams</li><li>Advanced degree in Marketing, Business or Product Management</li></ul> <h2><strong>Role Mission</strong></h2> <p>Your mission will be to define and lead global Product Marketing strategy across a broad digital entertainment product portfolio.</p> <p>You will be responsible for making products clearly positioned, commercially relevant, differentiated in the market and successfully launched across international regions.</p> <p>This is a strategic leadership role, not a general marketing, communications or content role.</p> <h2><strong>Main Responsibilities</strong></h2> <h3><strong>Positioning & Messaging</strong></h3> <ul><li>Define product positioning across the full portfolio</li><li>Create clear messaging frameworks for different markets and audiences</li><li>Translate complex product capabilities into commercially relevant narratives</li></ul> <h3><strong>Go-To-Market Strategy</strong></h3> <ul><li>Lead go-to-market strategy for new launches and major product updates</li><li>Build structured launch frameworks across markets and product lines</li><li>Align Product, Commercial, Brand and Operations teams around clear launch priorities</li></ul> <h3><strong>Market & Product Insight</strong></h3> <ul><li>Use customer insight, product analytics and market data to guide strategy</li><li>Monitor competitor positioning and market trends</li><li>Provide recommendations that support roadmap, packaging and commercial decisions</li></ul> <h3><strong>Leadership</strong></h3> <ul><li>Lead, mentor and develop a Product Marketing team</li><li>Create scalable processes and communication standards</li><li>Influence senior stakeholders across international teams</li></ul> <h3><strong>Growth Impact</strong></h3> <ul><li>Support acquisition, retention, engagement and monetization objectives</li><li>Identify product marketing opportunities that improve commercial performance</li><li>Measure impact and continuously refine Product Marketing strategy</li></ul> <h2><strong>This Role Is Not Suitable If</strong></h2> <p>Please do not apply if:</p> <ul><li>You have not worked in Product Marketing at senior level</li><li>You have not led international go-to-market strategy</li><li>Your experience is mainly general marketing, brand, content, communications or social media</li><li>You do not have experience with complex digital products</li><li>You are looking for a mid-level or operational marketing role</li><li>You are not based in one of the eligible countries</li><li>You are looking for an office-based role</li></ul> <h2><strong>Recruitment Process</strong></h2> <ul><li>Initial screening</li><li>Interview with the hiring company</li><li>Further senior-level discussions depending on profile</li></ul> <p>Due to the seniority of the role, only candidates whose background closely matches the mandatory criteria will be contacted.</p> <p>Apply only if your experience matches the selection criteria above.</p>